Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Jess Zafarris is the director of audience engagement at Adweek.

Paul Hiebert is a CPG reporter at Adweek.

Marketing Morsels: Nitro Pepsi, HerSHEy Chocolate, a Ruffles Mashup and More

By Paul Hiebert, Jess Zafarris

Marketing Morsels: Cadbury’s Bunny Hunt, a Coalition Against Wing Waste and More

By Jess Zafarris, Paul Hiebert

Marketing Morsels: Salads on the Slopes, a Vodka Hat and More

By Jess Zafarris, Paul Hiebert

Marketing Morsels: A Sweaty Old Spice Deepfake, High-Octane Skittles and More

By Jess Zafarris, Paul Hiebert

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

The Keys to Building Your Customer Identity Framework

Connected TV Enables Effective Audience-First Advertising

Your Cookieless Campaign Strategy Starts With Efficiency

The Future of Digital Advertising Is About Context, Creative and Attention

The Drive to First-Party Data

How CTV Advertising Can Bypass Digital Media’s Awkward Teenage Years

Adweek is the leading source of news and insight serving the brand marketing ecosystem.